How it works
We’ve made Workingfolio simple. You’ll be able to save time and costs by doing some of the work yourself with the easy-to-use WordPress Content Management System (CMS). The ready-made template can save you thousands of dollars compared to building a custom website from the ground up.
There are two Workingfolio packages
Workingfolio Premium
Workingfolio Premium is a comprehensive site with lots of features and generous gallery spaces to show your artwork. It also provides easy access, content rich, search engine-friendly pages for you to market your work.
Professional service – we offer basic marketing advice and assess your written content. We put our strong design skills to work on every aspect of the site.
Seven galleries and 49 Subgalleries showing your work – we set up all the main galleries and sub-galleries. It’s easy to add your images to your galleries. We show you how!
A home page with a slide show – display up to four images highlighting key areas or examples of your portfolio. The slide show can move at the speed you like or it can be turned off.
A main navigation bar – direct visitors to your Galleries labelled with the main categories of your work.
A utility navigation bar – display up to six pages : Home, About, Rates, FAQ, Blog and Contact. Add or remove pages as required. Page titles and content can change according to your marketing needs.
Up to three content columns on the home page with space for text and images.
About – share your biography, artist statement, CV or exhibitions list.
Rates or a simple Price List page as needed.
FAQ – answer Frequently Asked Questions. When your clients come calling they’ll already know as much as possible about your work, and how you approach it.
Blog – use the blog feature to get your images and words out. Let your clients know more about you. Keep your site content fresh and interactive. Learn how to make a photo blog!
RSS Feed – alert subscribers to your latest blog entries the second they’re posted.
Contact – allow visitors to send their email address when they make inquiries.
Header – we’ll design a header and provide a basic text treatment for your company or personal name. If you have a logo, wordmark or existing identity art, we’ll adapt it for the header area.
Training – we’ll give you a two-hour tutorial (really, that’s all it will take!) so you can do almost everything yourself. Once the site is up, Workingfolio lets you easily update both the images and the text using the WordPress Open Source Content Management System (CMS).
Workingfolio Basic
Workingfolio Basic is a streamlined, entry level site that focuses on your artwork. It features one page for text such as bio or contact info, plus a blog if you want one.
The main difference between Workingfolio Basic and Premium is that the Basic version has fewer text pages. That means there is less writing for you to do and for us to assess. It also means the work we do on your marketing is much simpler.
Professional service – we offer basic marketing advice and assess your written content. We put our strong design skills to work on every aspect of the site.
Seven galleries and 49 Subgalleries showing your work – we set up all the main galleries and sub-galleries. It’s easy to add your images to your galleries. We show you how!
A home page with a slide show – display up to four images highlighting key areas or examples of your portfolio. The show can move at the speed you like or it can be turned off.
A main navigation bar – direct visitors to your Galleries categorized to focus on your main work areas.
A utility navigation bar – display two pages : About and Blog (if you want). Page titles and content can change according to your marketing and your needs.
A text page – You can use this page for any content you like such as a bio, contact info, or an artistic statement.
Blog – use the optional blog feature to get your images and words out. Let your clients know more about you. Keep your site content fresh and interactive. Learn how to make a photo blog!
RSS Feed – alert subscribers to your latest blog entries the second they’re posted
Header – we’ll design a header and provide a basic text treatment for your company or personal name. If you have a logo, wordmark or existing identity art, we’ll adapt it for the banner area.
Training – We’ll give you a two-hour tutorial (really, that’s all it will take!) so you can do almost everything yourself. Once the site is up. Workingfolio lets you easily update both the images and the text and uses the WordPress Open Source Content Management System.
Workingfolio Extras
We’ve developed the basic Workingfolio Premium package so that you can have an excellent and professional web solution for your business at an affordable rate. That’s one of the main reasons we developed Workingfolio: to save you time and money, so you can focus on promoting your work.
It’s also why the site has a set number of pages and asks you to do some hands-on work. However, there may be some parts of the job that you want us to take care of. Or you might want us to make the site bigger than what’s in the basic package.
That would change the price. We’ll be glad to provide estimates for any and all additional tasks, including the following:
Writing the content – we’re skilled and enthusiastic writers. We know how to get your message across and we know how to write for the web.
Adding pages – the Workingfolio theme allows for an infinite number of pages. Really. If you have the content we can add the pages to display it.
Adding content – if you’d prefer that we post the images or text to the site instead of doing it yourself, we can do that for you.
Marketing strategy – we can offer some basic advice and useful strategies and tactics.
Social media – we can get you started on Twitter, help you create a Facebook page for your business, and discuss your blog content.
Registering your site – we’ll make sure your site is registered with all relevant search engines as well as all possible professional associations, in order to boost your search engine optimization (SEO) and your marketing scope.
Phone or in-person consultation – once your site is launched and you start receiving feedback – and you will – you might want to fine-tune, change or add elements to your marketing strategy. You might want some advice on good blogging techniques or to run ideas past us.
Technical support – forgot something from your training session? Ran across a vexing question about WordPress? You can call us.
Ad campaigns on the web – web ad campaigns can deliver traffic to your site and expand your client base. We work with people who specialize in this field and we’ll put you in touch.
Logo design – if you don’t have one and you want one, let’s discuss what’s involved in designing your visual identity.
Slide show content – creating new homepage slide show images takes roughly half an hour per slide
Password-protected areas – so you can show specific clients works in progress, images from your latest shoot and so on
Shopping cart – so you can add e-commerce to your site. Sell your work online!
Workingfolio DIY
The foundation of any WorkingFolio website is the WorkingFolio WordPress Theme. If you’re good at this kind of thing, you can purchase and customize the WorkingFolio theme yourself. You’ll get the theme, and access to any updates and bug-fixes we release.
Please keep in mind, you must have some expertise with installing and customizing WordPress if this option is going to work for you.
Who provides the Workingfolio site content?
You need to provide written content and web-ready digital images of your work.
Images – you send us optimized images for each part of the site. We use them to design the home page slide show and place the other images in your Gallery and on the home page. We’ll provide you with the specs on how to present the images.
Text – you provide a first draft of your text and, if you like, we’ll provide you with feedback so that you can write a second and final draft. If you need help with the writing or want us to write your content, see the section below on Workingfolio Extras.
How we make Workingfolio uniquely yours
Workingfolio is a website theme. That means it has ready-made, built-in pages with a variety of useful features designed to show your work and tell your story. All it needs is your art, and some text describing it.
We customize a simple and attractive site interface using the Workingfolio theme, use a colour palette which complements your work and choose typography that reflects your style.
We assess or assist you with your basic marketing plan so that the site will target and reach your potential clients.
We evaluate your text to make sure your key messages are clear and up front. We want readers to know what you do and search engines to be able to find your keywords.
We’ll host and launch your site.
